EPISODES & LESSONS

The TikTok Ban’s Hidden Lesson: How Email Marketing Can Transform Your Orthodontic Practice

Play Video Richie Guerzon explains why orthodontists can't rely solely on social media for marketing. He highlights the risks of losing access to followers and ...
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ARTICLES

negative feedback

The Importance of Responding to Negative Reviews

Most orthodontic practices would agree there are very few things as rewarding as a great online…

artificial intelligence

Using AI to Find Contact Information for Prospects and Dentists

When you own a business practice, managing an effective lead generation strategy can sometimes be a…

An effective handshake

The 3 B’s of Effective Selling

Regardless of what industry your business is in, effective selling techniques take time to master. This…

woman with a clock

The Best Times for Orthodontists to Post on Social Media

For orthodontists and other healthcare professionals, knowing how and when to reach your audience is an…

woman receiving phone sales training

Why Phone Sales Training is Essential for Orthodontic Practices

Being able to communicate over the phone effectively is an essential part of developing a successful…

customer relationship management

Why Your Orthodontic Practice Needs a Reliable CRM

At the center of any successful practice are well-established customer relationships that typically take years to…

A guy writing effective emails

Writing Emails Potential Patients Will Open

You’re about to sit down and craft an email to your prospective patient list, letting them…

Being personal with patients

Keeping it Personal at Your Orthodontic Practice

Think back to the last time you received a handwritten note from someone. You may have…

Lead increasing dial

Using Promotions to Increase Orthodontic Patient Leads

For orthodontic practices looking to grow their current client base, not many other marketing efforts are…

SPOTLIGHT


10th International Orthodontic Congress 2025
October 22, 2025

10th International Orthodontic Congress 2025 Dates: October 22–25, 2025 Location: Rio de Janeiro, Brazil The 10th International Orthodontic Congress (IOC), organized by the World Federation…

Coming Up

AAO 2025 Annual Session | Philadelphia

American Association of Orthodontists (AAO) Annual Session 2025 Dates: April 25–27, 2025 ...