E2.20 | Defining Your Dream Patients
Richie Guerzon, co-founder of Ortho Sales Engine, explains the need to clearly define the types of patients you…
E1.23 | Understanding Analytics: What Are Your Orthodontic Marketing Metrics Telling You?
In this presentation, Richie Guerzon, co-founder and Marketing Technology Director of Ortho Sales Engine, uses our Return On…
E1.18 | Determining Marketing ROI for an Orthodontic Practice
In this presentation, Richie Guerzon, co-founder of Ortho Sales Engine and Marketing Technology Director, uses our Return On…
E1.08 | More Starts, Less Selling: The Persuasion of Inbound Marketing
Richie Guerzon, co-founder of Ortho Sales Engine, explains the differences between inbound and outbound marketing, how to get…
E1.04 | Online Advertising: Steps for Launching a Successful Campaign
Richie Guerzon, co-founder of Ortho Sales Engine, shows you how to increase patient starts with online ads, how…
E1.02 | Orthodontic SEO 101: A Guide to SEO Fundamentals
Richie Guerzon, co-founder of Ortho Sales Engine, walks you through some SEO basics, including how to determine which…
Lessons
Leveraging SmileDirectClub’s Crisis for Practice Growth
Play Video Uncover practice growth opportunities amidst SmileDirectClub’s reputation crisis. Learn effective strategies to differentiate with personalized care,…
Why Orthodontists Need a CRM
Play Video Richie Guerzon, co-founder of Ortho Sales Engine, highlights the costly mistake of neglecting a CRM system.…

10 MIN
Learn the 10 most important reasons a simple blog can lead to more patients and improved case acceptance rate for your practice.

12 MIN
We identify the top 10 problem areas a website could have to help you determine if your practice is in need of an upgrade.
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