Take your marketing and sales skills to the next level with free, online training from OrthoThrive Academy. From quick, practical lessons to comprehensive master classes, you'll learn about blogging, SEO, online advertising, social media, and much more.

Richie Guerzon goes over several marketing touchpoints, and gives advice to viewers on new patient acquisition

E1.01 | Success by Touchpoints: New Patient Acquisition Step by Step

Richie Guerzon, co-founder of Ortho Sales Engine, talks about marketing touchpoints and how important it is to connect…

Richie Guerzon, co-founder of Ortho Sales Engine, offers some fundamental tips for mastering SEO

E1.02 | Orthodontic SEO 101: A Guide to SEO Fundamentals

Richie Guerzon, co-founder of Ortho Sales Engine, walks you through some SEO basics, including how to determine which…

Richie Guerzon shares his expertise on online advertising, and launching successful campaigns

E1.04 | Online Advertising: Steps for Launching a Successful Campaign

Richie Guerzon, co-founder of Ortho Sales Engine, shows you how to increase patient starts with online ads, how…

Richie Guerzon offers insight to the benefits of using inbound marketing within your practice

E1.08 | More Starts, Less Selling: The Persuasion of Inbound Marketing

Richie Guerzon, co-founder of Ortho Sales Engine, explains the differences between inbound and outbound marketing, how to get…

Richie uses his trusted Marketing ROI calculator to help orthodontists know which metrics to measure, and whether their marketing strategy is cost effective

E1.18 | Determining Marketing ROI for an Orthodontic Practice

In this presentation, Richie Guerzon, co-founder of Ortho Sales Engine and Marketing Technology Director, uses our Return On…

Richie Guerzon offers advice for orthodontists on better understanding their marketing analytics

E1.23 | Understanding Analytics: What Are Your Orthodontic Marketing Metrics Telling You?

In this presentation, Richie Guerzon, co-founder and Marketing Technology Director of Ortho Sales Engine, uses our Return On…

Top 10 Reasons to Start Blogging

10 MIN

Learn the 10 most important reasons a simple blog can lead to more patients and improved case acceptance rate for your practice.

10 Signs Your Practice Needs a New Website

12 MIN

We identify the top 10 problem areas a website could have to help you determine if your practice is in need of an upgrade.

Here are the best ways to respond to bad patient reviews.
How to Respond to a Bad Patient Review
You can’t please everyone, but your orthodontic office should always make every ...
Learn more about the essential videos for your orthodontic practice.
Must-Have Videos for Your Orthodontic Website
Far too often, orthodontic practices have websites that feel distant, intangible, and ...
By carefully thinking through where to focus your media-buying efforts, you can see some serious return on your investment.
Media Buying Consideration for Orthodontics
With so much emphasis on marketing in the digital space, it can ...