E4.01 | Greyfinch 2024 Feature Updates
Jake Gulick, Head of Product at Greyfinch, unveils the orthodontic practice management software's latest innovative features. He highlights groundbreaking new capabilities like customizable treatment cards, automated patient communication workflows, and open API integrations.
Featured Guest
Jake Gulick | President of Greyfinch
Website
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Summary
Gulick provided an in-depth look at the major new features and enhancements Greyfinch has made to their orthodontic practice management software over the past year. A key focus has been modernizing their technical stack and giving core components like the treatment card a refreshed user interface along with added functionality and customization options.
One of the biggest new additions is the Case Closer technology, which allows patients to review treatment plans and digitally sign contracts from home, streamlining the sign-up process. Greyfinch is also pushing hard into automation with their upcoming Automation Hub for triggering customized communication workflows based on patient actions and status.
Other major developments include opening their APIs to enable seamless third-party integrations, enhancements to appointment scheduling and online booking capabilities, and improved marketing ROI reporting tied to Google Analytics data. Gulick also highlighted new text-to-pay functions to reduce declined payments and auto-updaters for patient credit cards.
Overall, the updates demonstrate Greyfinch's commitment to continuous innovation aimed at boosting practice efficiency and the patient experience. By investing in technology modernization, automation, open integration, and data-driven marketing insights, they are empowering orthodontists with cutting-edge tools to streamline operations and drive growth.
Key Takeaways
- Greyfinch updated UI and added new features across core software
- Case Closer tech allows patients to review/sign contracts remotely
- Automation Hub enables custom communication workflows
- New open APIs for seamless third-party integrations
- Appointment scheduling enhancements and online booking
- Marketing ROI reporting to track campaign effectiveness
- Text-to-pay capabilities to reduce declined payments
- Auto-updater for credit cards to prevent lapses
- Focus on streamlining workflows and boosting patient engagement
Transcription
00:00:00:00 - 00:00:10:18
Unknown
Welcome back to OrthoThrive. Today we're talking to Jake Gulick about Greyfinch and all the updates they've made in the past year and some that are coming. You might want to watch this if you're looking for a new patient management system.
00:00:42:27 - 00:00:51:12
Unknown
Yeah. Thanks for having me, Richie. Appreciate it. Great to be back.
00:00:51:15 - 00:01:11:13
Unknown
Well, it's been busy. you know, we've been really, pushing. Pushing forward. there's some things we're trying to do inside of Greyfinch for, been moving our technical stack to, you know, some more modern technologies, which is something that a software company should always be looking at and considering, if it makes sense to stay, to make sure you're staying ahead of the game.
00:01:11:13 - 00:01:29:06
Unknown
I think if you look at a lot of the legacy practice management software is that really was never done. And to be fair, it was much, much harder back then, right, with, the way the technologies worked. And so what we're in the process of doing, that's what that means, is along the way, we're redoing each section of the software, or I say redoing.
00:01:29:06 - 00:01:31:22
Unknown
It's more about giving it a fresh user interface look.
00:01:31:22 - 00:01:41:03
Unknown
And really at the same time, though, we're updating it. Right. So, people have been asking for a feature X, Y and Z. Okay, great. We're redoing this. We're going to implement that now at the same time.
00:01:41:03 - 00:02:06:10
Unknown
So not only our customers over the last year have been getting kind of a refreshed look in a lot of the different areas of the software. They've also been getting a lot of new features as well along that, you know, one of the big ones we did last year was the treatment card, which as you can imagine, you know, that's the one that's used by probably the most people in the clinic because you have the doctors, you know, treatment coordinators, assistance, even front desk, you know, everybody's looking in there.
00:02:06:10 - 00:02:21:24
Unknown
So everybody has an opinion on it. So we've really been trying to, take all those things in and continue to evolve on it. And it'll never be, you know, perfect for everybody. Right. But we're going to do the best we can to try to get everything we can. You know, in there, we even made it where you can kind of customize the view.
00:02:21:24 - 00:02:38:25
Unknown
Right. So if one doctor wants to see it this way, they can if no one wants to see another way they can. So trying to take all that things into account and make things is. Yeah yeah yeah. That's right. So it makes it better for them to kind of get it the way they want to see it and where they want to read it and view it and everything like that.
00:02:38:25 - 00:03:01:14
Unknown
And that all came directly from our user feedback. Right. And that's how we really try to continue to improve on the products. And then, you know, we released a feature last year too called case closer technology, which, you know, allows you to, text or email a patient. They can, you know, basically start their, contract from home, sign their contract so they can even schedule their appointments.
00:03:01:14 - 00:03:21:09
Unknown
And we built all kinds of rules around that. So, you know, you don't have to worry about a patient taking a payment plan that's going to be 60 months for a 24 hour treatment. You know, we have a lot of, bumpers around all that stuff.
00:03:21:11 - 00:03:45:10
Unknown
Yeah. We've been we've had a lot of success with it, quite frankly. we had a client calls a summer and they said they had more starts our last summer, I guess. I can't believe it's already almost 20, 24 summer. But, at the end of last summer, they call us, which is about when we release it, you know, later around that time and around summer time last year and, they said they had the best summer they've ever had, which, you know, if you look at the industry as a whole, most people were down last year.
00:03:45:12 - 00:04:03:27
Unknown
and so for them, because the best summer they ever had and they said we contributed to your case closed technology feature, they said, everybody that walks out the door does not that does not start with us that day. They're getting that lake. And they said they had so many people that would sign up through that, through that link that we send out to them.
00:04:03:29 - 00:04:19:17
Unknown
And they were just thrilled about it, and we're excited to tell us. So we were very excited to hear that.
00:04:19:20 - 00:04:35:10
Unknown
Well, and, you know, think about it. Most people don't like to necessarily talk about money with a stranger, right? I mean, none of us want to tell somebody like, we can't afford that $300 a month, you know, but could do 150. Maybe that means I need a higher down payment. Okay, well, let me play with that at home where I'm comfortable.
00:04:35:10 - 00:04:54:10
Unknown
Not in a clinic, you know, with a bunch of other people outside the door. And I'm like, feel under the pressure to make a decision. So, it just. That's right, that's right, that's right. Try not to go down that path. You know, ultimately, end of the day, you're still selling treatment. but, you know, you need to make it easier for your patients.
00:04:54:10 - 00:05:11:15
Unknown
And that's continues to be what we try to do is make it easy, right? You know, for them. And it's not just a software for your practice anymore. It's it's for your patients to, and we love to say that because so many things that we do are patient facing, you know, and Greyfinch. So, that's been really successful.
00:05:11:18 - 00:05:29:14
Unknown
you know, same time we've we're in the process of redoing our calendar and our scheduling right now, too. So adding a ton of new features there. we have some really exciting integration stuff coming out that we're going to be able to announce soon. some, some really, really exciting stuff around that that's going to really help with people's digital workflows.
00:05:29:14 - 00:05:50:02
Unknown
Unfortunately, I can't bring it up yet, but, keep an eye out for that. you know, from, from our if you're not signed up for our emails, you can, you know, go on our website and sign up for those as well too. And we'll definitely be, you know, announcing that.
00:05:50:04 - 00:06:04:22
Unknown
Yeah. So what we're doing is, is, yeah, there's a couple things are on that. Right. So we're redoing our calendar inside the practice management software for scheduling and how all that works. And really what that's doing is, is putting in that new technology. But it's also going to make it, you know, all the features that people have wanted.
00:06:04:29 - 00:06:21:16
Unknown
We're going to get a big chunk of them in there, which is great. So it's going to be a big improvement to what the current scheduling is. At the same time, though, we've also built a new technology that we're calling our leads app that is a shoot off of our appointment widget. So our appointment widget is where you can embed it on someone's website.
00:06:21:18 - 00:06:43:29
Unknown
Right. And then they can, you know, a patient can schedule online 24/7. 365 we were the first ones to do this. And, you know, were the only ones to my knowledge that, you know, you don't have to do anything extra for just leverages your templates. You schedule the appointment and it's there, and your schedule for you all automatically, you know, for about 40 to 45% of them now are coming after hours when clinics are closed.
00:06:44:06 - 00:07:14:10
Unknown
That's a pretty big number. Yeah, it used to be higher, but it's gone down. Yeah. Well, I think part of it is more work from home. I don't know. You know, if people do stuff during the oh.
00:07:14:12 - 00:07:30:23
Unknown
Yeah. Well, you know, an interesting stat or on that unrelated but pretty interesting. During the height of Covid, right? When everyone was sent home to work from home, or a lot of people were, if you looked at the browser traffic on websites, it was flipped of what the norm was, right? The norm was mobile, was increasing and increasing.
00:07:30:25 - 00:07:51:21
Unknown
But during that time it flipped back to desktop being had because people were at home, working from home on a computer versus being on their phone, maybe at their office. It's just funny how that kind of works. Yeah. Yes. That's right, that's right. So it was funny how that kind of transitioned, but but yeah, but what we're doing with that though is we're kind of making it more customizable.
00:07:51:21 - 00:08:04:26
Unknown
Right. So we're called a leads app. Doesn't have to be that they schedule an appointment. It could be that they just fill out a form and then they go into a lead status right for you on your website. But they go right into the practice management.
00:08:04:28 - 00:08:22:10
Unknown
Exactly. Something like that. Yep. And but you're going to catch that lead inside of Greyfinch. And then you can connect to CRM or something like that to it if you wanted to. I'll talk more about our open APIs and what we're doing with that as well. but along those lines, we're also going to be continually implementing more CRM type features inside of Greyfinch.
00:08:22:10 - 00:08:44:29
Unknown
But we know that, you know, people want to do crazy things and custom things all the time. So we're going to let people connect different systems to it. But with, with that, you know, you'll be able to schedule the appointments as well too. But the other thing we're doing is, is one thing that, we have found that there's a demand for and, you know, really it's more about, like, if you think about when you go online shopping, right, you go and you, you put stuff in the cart.
00:08:44:29 - 00:08:59:14
Unknown
Well, if they don't know anything about you yet, they can't retarget market to you. Besides, you know, ads and things like that. But if you put in like your email address and stuff, they're saving that as you enter that. Right? And they're attaching that to that order. Even if you don't have an account, they know who you are.
00:08:59:14 - 00:09:14:14
Unknown
It's getting saved. And so then they can follow up with you, right, with emails and things like that. So we're starting to do that now too. Right. So with this new leads app. So we're going to capture every data point along the way. And if they don't finish that's okay. You could then follow up with that patient gives you that whatever information we have on that patient.
00:09:14:16 - 00:09:32:19
Unknown
So then you can then we're going to automate more and more of that, you know, as we continue to, you know, build this out. But but it's it's just going to allow much more customization, you know, from that. And it doesn't have to be just for appointments anymore. which is pretty cool. And you could in theory, that means you could do different widgets and do different test cases and try different things.
00:09:32:19 - 00:10:10:27
Unknown
You know, in this ad trial widget, the last ten questions on this one, you know, maybe you only want one five questions like see if you know so it's going to give you a lot of flexibility to customize that.
00:10:10:29 - 00:10:26:16
Unknown
Yeah. No, that's so true. You have to. You have to keep trying different things. And if it's not working, you see that? But that's why it's so important to monitor that stuff, right? So, you know, we're really going to continue to push down that path and more and more automation. We did release at the beginning of this year.
00:10:26:16 - 00:10:46:24
Unknown
It's technically still in beta, but it's basically it should be out of beta. And we're going to be releasing it to everybody here before the oh, it's called our automation hub. And you know, that's a big deal for us is automation. That's something that's been near dear to our heart. But you can't you know, you can't, do that until you actually have like a practice manager software that, you know, can run a practice too, right?
00:10:46:24 - 00:11:05:05
Unknown
You got to have the back end before you can do that, you know, build the automation on something. Right? So we've we're going to continue to push that forward. And really what that's going to do Richie is going to connect to our workflows. And so for example the future of this is you know, someone fills out a lead form on the website, right?
00:11:05:05 - 00:11:23:21
Unknown
Maybe they don't schedule an appointment, but they're interested in the practice. They want some more information. So then you set it up in Greyfinch that when that happens you and then the automation hub, their status is this. Then you kick off this workflow, then the workflow is going to be able to customize in the sense of hey, they want they they did this.
00:11:23:21 - 00:11:40:04
Unknown
So send them this email. Right. And that could have a link to the to a white paper or digital book of some sort. Right. Or just pictures and before and afters, whatever they want. Then in two days it could do something else, and then in four days you could do something else, but you basically could build that physical marketing that you do in a CRM system.
00:11:40:04 - 00:11:59:14
Unknown
A similar concept, but it's also going to be better than that for like your collections process. Right? So for example, you have a decline credit card right now. Clinic usually pulls a list on that and they have to go start calling or they have texting and maybe text the patients and so forth. Yeah. So we will make it.
00:11:59:14 - 00:12:15:24
Unknown
We actually or we have a way to do it where you can at least mass even with great just not the best today this second. But that's changing real quick. You can mass text patients and they can get a link that. Then they can go, you know, tell them to go to the patient hub and update their auto draft information.
00:12:15:24 - 00:12:34:14
Unknown
But there's still friction there. Right. So we're about to release, is the ability for you to set it up or it auto text messages patients, if they have a decline just with a unique URL, there's nothing to have to log into. They can click that. And when they do that, they update their auto draft source and make their payment without having to log in.
00:12:34:14 - 00:12:52:05
Unknown
So it's really text to pay, right. So it's no log in and it's all automated. and they can just click that link, make their payment and boom they're down at auto post and great things for them. So you know, along with that we're going to be releasing a new, auto updater feature which will auto update credit cards too.
00:12:52:07 - 00:13:08:24
Unknown
So these are Mastercard. Yeah. So a lot of people don't know this, but there's a service and there's a small nominal fee for this, but it's well worth it to be honest. You know, by the time you call somebody, it's the amount of money you spend doing that. So it can tell like, and I think it only works for visa Mastercard.
00:13:08:24 - 00:13:26:27
Unknown
It's not every card issuer. But that's a good chunk of them. Right. And that that list of people that participate continues to grow. you're only billed when one is updated, but what it does is, is it checks your cards weekly. I can't remember how often you know that you have and it bounces them up against changes. And if it changed, it'll automatically update it.
00:13:26:27 - 00:13:44:09
Unknown
So real common one is your expiration dates, right. Because the card numbers usually don't change on that, just their expiration dates. And maybe the three digit code I think changes. So those things that the card number stays the same. So if it gets an alert back to that card's been updated, it automatically updates that information inside of their system, that process or system.
00:13:44:09 - 00:13:55:14
Unknown
So then when you go when you run that card, it's not going to decline. It's just going to keep on going. without the patient having to do something.
00:13:55:16 - 00:14:14:06
Unknown
Exactly, exactly. I think it even will do. Lost and stolen to I can't remember exactly, but I think even because it knows it's reported and I do replace it with the right, you know, the new card number in there too. So I think it even does that. But so that's been that's pretty exciting too, because just, you know, we really try to like what, what ROI can we bring to our clinics.
00:14:14:06 - 00:14:37:07
Unknown
Right. And then we're releasing these features. So that's a big one as well.
00:14:37:09 - 00:14:52:06
Unknown
That's right. And one can make an argument. We shouldn't do that since we build by per employee using the software. So you have to have less people. That's worse for us. But at the end of the day, we're not worried about that. You know, it's you still have to have the people in the clinics.
00:14:52:09 - 00:15:08:12
Unknown
That's right, that's right. Yeah. You still got to got people, you know, that's the thing. You still have patients coming in. Someone has to see them. Right. So you want to make sure you have those people there.
00:15:08:14 - 00:15:28:19
Unknown
Exactly. I mean, the ultimate goal is, is that with the workflows that we're building out as the the reports that people have to go run every single day to work, whatever, they don't do that anymore. Things are just happening automatically. And they're getting tasks when they need to do something. You know, themselves and everything's just happening behind the scenes for them.
00:15:28:19 - 00:15:45:13
Unknown
So, you know, that's where we're trying to go with that, you know? along with that, though, I'm also about to be released within the next week or two. if not next, you know, if not, the end of this week is, you know, we've talked before about our appointment widget, and we brought it up earlier on this show.
00:15:45:16 - 00:16:01:03
Unknown
one of the things that a lot of people don't think about, though, is, is like, you know, if you have an appointment widget, where's that traffic coming from? Is it coming? Did you run an ad on Facebook? And that's how they got there to that appointment. Are you used are you doing Google ads? You know, are you doing retargeting?
00:16:01:04 - 00:16:17:29
Unknown
How are they getting to your web page or to that landing page? If you have a landing page set up? even if they come from a Facebook ad, right, your website is still they still live that digital footprint, right? We still know they came from Facebook. So, that's really important data for you to know as a doctor.
00:16:18:01 - 00:16:35:14
Unknown
You know how to find your money, like, right? If if you're getting a ton of leads from Facebook, then keep pumping more into that. If you're not, than stop. Right. And it's really to be honest, it's that's right, that's right. If it's our yeah. You're using their own company probably. Or maybe it just doesn't work. I don't know.
00:16:35:14 - 00:16:39:22
Unknown
You know, a marketing is a.
00:16:39:25 - 00:16:43:02
Unknown
That's right.
00:16:43:05 - 00:16:48:04
Unknown
Yeah. So.
00:16:48:07 - 00:17:10:13
Unknown
The biggest problem in this space right now is that nobody can look you in the eyes except a very few people and say, I know that ad campaign that I ran, that digital ad campaign brought me an X number of dollars for patients. It's all, I guess most of the time.
00:17:10:16 - 00:17:19:10
Unknown
Yeah.
00:17:19:13 - 00:17:30:28
Unknown
That's right. Yep. You're excited.
00:17:31:00 - 00:17:39:27
Unknown
Yeah.
00:17:39:29 - 00:17:55:16
Unknown
Yeah. And if you don't know, then you don't know what you do with your money. You're not being smart about it. And so what we've done is in the past, and I told you, a few people might be able to tell you that the, the answer to the question is, how much did this ad campaign truly bring you in revenue, you know, or in new production?
00:17:55:19 - 00:18:10:15
Unknown
And the only ones that can really do that are the ones that you've gray finished in our appointment. Which or once it due to the manual work that you said right. You have that you tell them and you go look and you have to do a bunch of manual steps so that you can get to it. It's just a lot of extra work, and you're relying on people to do that work.
00:18:10:17 - 00:18:30:15
Unknown
But what we've done now. That's right. What we've done now is take that out of it. Right. And so what happens now is, is you're going to grow your connect to your Google Analytics account to growth inch. And we now pull that data directly, integrate it from Google Analytics. And you'll have a dashboard report that you can view.
00:18:30:22 - 00:18:53:00
Unknown
And you'll be able to see that ad campaign. There'll be filters for the different campaigns. It brought me $5,000 in contracts or $20,000 or $100,000. And, you know, you spent, you know, x hundreds or thousands of dollars on that campaign. So you'll truly be able to see and the end, you know, without in the past we could do it, but you needed somebody to know how to pull that data from our data warehouse.
00:18:53:00 - 00:19:13:24
Unknown
Well, to be fair, only larger customers did that. You know, just the more small clinic. So. So we're bringing that piece into Griffin's now so anybody can leverage that. So people using you as doing their digital marketing, you can go in, they can go in at any point and see that true ROI for those campaigns, that they're doing.
00:19:13:24 - 00:19:24:07
Unknown
And so we're really excited about it.
00:19:24:09 - 00:19:37:02
Unknown
Yep.
00:19:37:04 - 00:19:54:21
Unknown
Well, and I think, you know, this is our first initial step into this dashboard, right? You know, and what's important to people and and what I think we can do with it is even take it a step further eventually and say, okay, you may be at 20 new patients from this campaign that's worth $100,000 or whatever it is.
00:19:54:21 - 00:20:14:28
Unknown
Right? A good it's a great campaign. And you run it again, you run it again. All of a sudden you're starting to be like, what's going on? Why is what I've so many people not pay me, right? Well, maybe it's from that ad campaign. Maybe we should stop that ad campaign. So continually adding more data into those types of things is going to be able to help clinics continue to make better decisions about who they're marketing to and how they're marketing to.
00:20:14:28 - 00:20:31:17
Unknown
And so, you know, it'll be the first closed loop marketing system out there. And we're pretty excited about it. And, you know, I think companies like, you know, people like you will be very excited about it, too, because it creates that, you know, you don't do that work anymore. You don't have to ask them, did these patients start and how much was the value and all that stuff?
00:20:31:17 - 00:20:44:27
Unknown
It's just all there for you.
00:20:44:29 - 00:21:12:05
Unknown
Yep, yep. No doubt. And you know, really the last other. Oh, yeah. One more, one more thing I'll say. Yeah. The last big thing that we're going to be releasing, you know, at the how it's kind of our, are we're hopeful to have something. We should have it ready to go by then. you know, if you look at the history of this space, none of the practice management softwares have truly open public APIs know they have integrations with companies.
00:21:12:05 - 00:21:31:01
Unknown
But most of the time they're doing like one off integrations, like likely using APIs, which is fine. But if you go to modern software as a service, applications now, most of them have API docs on their websites and things like that for you to integrate with because they want you to be able to use what you want, right?
00:21:31:03 - 00:21:50:27
Unknown
No one in this space is doing that, and we're going to be the first ones to have that. and that's going to mean that anybody can we can integrate with Salesforce if they want to, you know, but even like the common ones like Weave and Mango Voice and you know what, those different things that people want, even I don't know, there's a lot, you know, people ask us all the time, do you integrate with this?
00:21:50:27 - 00:22:00:07
Unknown
There's new company that came out that's doing AI reception, which looks pretty cool, right? You know, and they they want to integrate with us.
00:22:00:09 - 00:22:15:26
Unknown
That's right. You could do that. We can do that too. Like that's the key with these things we can do those things once we have all this stuff. And the difference is, Richie, is, is that because we have that Greyfinch now doesn't have to. To be fair, we have the power of the integrations. I mean, we're the we have the data, right?
00:22:15:26 - 00:22:31:08
Unknown
We have the proximity to software. We don't look at it like that, that we're we can we have the power in that sense. But when you take a step back, you look at it's like, well, we do we because we have the data. It's just natural that. So we do have the power then. So we could say forever, we're not gonna integrate with people, we're not gonna write integrations.
00:22:31:08 - 00:22:46:24
Unknown
That's not what we want. You as the clinic should have that choice. You know, if you don't like our built into a texting and you want to pay for from somebody else because of X, Y, and z, then if they want to do the work to integrate with us, then by all means. And most of these other companies have people standing by and that's all they do.
00:22:46:29 - 00:23:07:09
Unknown
And they all have an integration with if it's done in 2 to 3 weeks, you know, and, and they're ready to rock and roll. so, you know, we're really excited about it because what.
00:23:07:11 - 00:23:21:02
Unknown
That's right, that's right. Because we don't want that right. We want people to use our system. That's one of our big selling points. but we also, you know, maybe that's a bad example, but it really is. It's, you know, but for things that we're never going to do, like, you know, there are at least we don't have any plans right now.
00:23:21:02 - 00:23:39:01
Unknown
Right? I never say never on anything but things we don't want to do and or do. Well, that makes complete sense to try to, you know, have them write an integration to us. And we get, as you can imagine, we get hit up all the time. And so what that does, though, is it means I don't have to have a developer work directly with that other company for 4 to 6 weeks to write an integration, maybe longer, depending on what it is.
00:23:39:03 - 00:23:53:29
Unknown
We don't have to do much work at all. We're there to support them, answer questions. But as long as the APIs are done correctly. So what that does is that means that our team can be focus on building more things in Greyfinch than just doing integrations, which is what a lot of companies kind of got caught up in in the past.
00:23:53:29 - 00:24:10:22
Unknown
And my opinion is, is they like just focus on integrations and not actually making their product better. They, they, they were making their product better by having integrations fair. But what we're hearing out there is people don't want 7 or 8 different, you know, software's for their to work with their practice management software to get what they want.
00:24:10:22 - 00:24:33:25
Unknown
So, they really want one. And, you know, a few integrations here and they're no big deal. So anyways, we're really excited to get that out. That's going to be an ongoing thing. We're going to continue to be building out, you know, it's not something you do overnight.
00:24:33:28 - 00:24:49:18
Unknown
Well, no one was building up on my widgets. And, you know, quite frankly, the market wasn't quite sure if they wanted it. Yeah, it was very mixed when we survey. But boy, when we started seeing that data where, like, it's every place else is doing it, everything says we should be doing an appointment widget for patients to schedule online, you know, 24 seven.
00:24:49:21 - 00:25:06:17
Unknown
But once we saw the data, it's like everybody should be using this. And if you're not, you're missing out on a lot of patients. because we're, you know, we still see I think it's still close to a 60% average of new patient exams scheduled and new, you know, more than what you were doing before. If you have that on there, you know, have it placed right on your website.
00:25:06:17 - 00:26:01:20
Unknown
There's some variables around all that, of course, but it's it's a significant increase that everybody, you know sees a bump in exam schedule. So.
00:26:01:22 - 00:26:08:05
Unknown
Yeah.
00:26:08:07 - 00:26:26:16
Unknown
It's the. You know the old adage, right? Whoever, whoever makes it easiest wins. I mean, there's so much true to that. I think, especially nowadays. I mean, you know, consumers have gotten lazy. We have I mean, I I'm one of them too, right? We all are. You know, I still research maybe not as much, but I just want it easy.
00:26:26:16 - 00:26:44:06
Unknown
I don't want it to jump through 15 hoops. Right. It's much easier to buy something. To your point, when. Yeah, it's just right there. I click a few buttons and boom, I'm down on my Apple Pay or Android Pay, whatever it is, and it's.
00:26:44:09 - 00:27:03:29
Unknown
I think I blame it on Netflix too, you know, on demand Spotify don't want, you know. So my kids the other day, I was like, you guys have no idea what it was like. You know, we had to go find a CD or a tape and fast forward through the cassette tape to get to the song. We want it now y'all are just telling Alexa to play whatever, you know, Taylor Swift or whatever, and you have the whole library at your fingertips.
00:27:03:29 - 00:27:10:09
Unknown
Just, just, you know, we're so spoiled now.
00:27:10:11 - 00:27:17:00
Unknown
Yeah.
00:27:17:02 - 00:27:21:02
Unknown
Yeah.
00:27:21:05 - 00:27:44:15
Unknown
Well, I will not be an investor in that, but, I was yeah. but no. Yeah. No, I agree. I mean, I like old records, too. I think that's fun. But, you know, it's just, one of those things that nostalgia. But. Yeah, that's. I mean, we got all kinds of stuff, right? That, you know, but that's really the most prevalent stuff that, you know, I wanted to share today, and we're always doing crazy things.
00:27:44:15 - 00:28:04:06
Unknown
So feel free to reach out at any time. I think there's questions on our website. Great. Edgecomb. yeah. You can schedule a demo, fill out a form, give us a call. We're happy to talk to you. And we're, you know, we're pretty transparent. We're going to be releasing a new thing for our existing customers, so they have more visibility into our roadmap and what we're doing, and vote and comment on things, too.
00:28:04:06 - 00:28:19:22
Unknown
So again, just more engagement that nobody else has ever done in this space. and just trying to be different, you know.
00:28:19:29 - 00:28:21:21
Unknown
Yeah. Thanks for having me.
00:28:21:21 - 00:28:39:10
Unknown
To be a guest on our show. Or if you have a suggestion for a future show, reach out to us at ortho.com. You can reach host Richie Gazan at Richard at Ortho Sales and Incom. Until next time, thanks for joining us.