Article Archive
How to Create a Successful Orthodontic Pay-Per-Click Campaign
There once was a time when newspaper was one of the only means to advertise your…
Celebrating National Orthodontic Health Month
If there ever was a perfect opportunity to promote your orthodontic practice and draw in more…
The Relationship Between Impressions and Frequency
To grow a successful business practice in today’s digital landscape, being able to manage an effective…
Create Powerful Partnerships with Dentists
Strong relationships between dentists and orthodontists are not only beneficial to their practices; when the two…
20 Things Orthodontists Should Blog About
You know blogging is an integral part of marketing your orthodontic practice, which is why you…
7 Social Media Must-Haves for Your Orthodontic Practice
When it comes to choosing an orthodontist, people don’t necessarily rely on credentials alone – they…
WildSmiles: Where the Stars Align
What child or teen wouldn’t want to personalize their braces? Offering ligatures in different colors is…
The Difference Between Internal and External Marketing
The word “marketing” tends to automatically make people think about directing messages and content towards consumers,…
What Is Database Segmentation?
Small business owners use databases to track information about their customers. As an orthodontist, the information…
Coming Up
AAO 2023 Annual Session
