Article Archive

Use internal and external marketing to keep your orthodontic staff happy and bring in new patients.

The Difference Between Internal and External Marketing

The word “marketing” tends to automatically make people think about directing messages and content towards consumers,…

Pay-per-click campaigns

How to Create a Successful Orthodontic Pay-Per-Click Campaign

There once was a time when newspaper was one of the only means to advertise your…

Dental model

Celebrating National Orthodontic Health Month

If there ever was a perfect opportunity to promote your orthodontic practice and draw in more…

ad impressions and frequency

The Relationship Between Impressions and Frequency

To grow a successful business practice in today’s digital landscape, being able to manage an effective…

A Dentist & Orthodontist together

Create Powerful Partnerships with Dentists

Strong relationships between dentists and orthodontists are not only beneficial to their practices; when the two…

Blogger

20 Things Orthodontists Should Blog About

You know blogging is an integral part of marketing your orthodontic practice, which is why you…

The actions of social media.

7 Social Media Must-Haves for Your Orthodontic Practice

When it comes to choosing an orthodontist, people don’t necessarily rely on credentials alone – they…

Wildsmiles

WildSmiles: Where the Stars Align

What child or teen wouldn’t want to personalize their braces? Offering ligatures in different colors is…

Database segmentation, do you know what it is?

What Is Database Segmentation?

Small business owners use databases to track information about their customers. As an orthodontist, the information…

Coming Up

PCSO 2023 Annual Session

Embrace the Future of Orthodontics at the 2023 PCSO Annual Session The ...

A Glimpse into the Future of Orthodontics: AAO Winter Conference 2024

A Glimpse into the Future of Orthodontics: AAO Winter Conference 2024 The ...

Explore the Leading Edge of Orthodontics at the 2024 IAO Annual Meeting

The International Association for Orthodontics (IAO) is gearing up for its Annual ...