Public Relations
Adding a Charity to Your Practice
There are obvious reasons for incorporating a charity into your practice. Whether you want to make…
How to Respond to a Bad Patient Review
You can’t please everyone, but your orthodontic office should always make every effort to address any…
The Importance of Maintaining a Good Practice Culture
Out of all the marketing elements that go into growing an orthodontic practice and maintaining a…
3 Ways Your Practice Can Safely Give Back This Holiday Season
With the holiday season upon us, it’s time to put some serious thought into how to…
Marketing a New Location for Your Orthodontic Practice
Look at you go! Your new patient list is on the rise, you’ve established a solid…
Why You Should Promote Your Practice’s Charitable Enterprises
When involved in a business like orthodontics that provides the same services as numerous competitors in…
Proven Public Relations Tactics for Your Practice
Marketing your orthodontic practice is a crucial part of reaching your audience, but it’s important not…
What Is a Boilerplate and Why Do I Need One?
As a business, one of the essential marketing tools to have is a good boilerplate. Taking…
Crafting and Distributing a Press Release
One essential form of marketing to always have in your marketing toolkit is knowing how to…
Coming Up
AAO 2023 Annual Session
