EPISODES & LESSONS

The TikTok Ban’s Hidden Lesson: How Email Marketing Can Transform Your Orthodontic Practice

Play Video Richie Guerzon explains why orthodontists can't rely solely on social media for marketing. He highlights the risks of losing access to followers and ...
Watch Now »

ARTICLES

Lead Magnet

Lead Magnets and How They Help Your Orthodontic Practice

In today’s competitive business landscape, standing out from the crowd can sometimes be a difficult task.…

Person analyzing for local SEO

Why Orthodontists Should Invest in Local SEO

As an orthodontist, you’re proud of your practice and all of the beautiful smiles that have…

search engine optimization

Search Engine Optimization for Your Orthodontic Practice

Setting yourself apart from the competition can be difficult. With many other orthodontic practices in the…

SEO

How SEO Affects the Online Ranking of Your Orthodontic Practice

Knowledge is power these days, and there’s no greater provider of information than the internet. We…

Being a good orthodontist

5 Signs of a Good Orthodontist

Aside from credentials, there are numerous ways to promote yourself as a strong practice. Here are…

Patient who was referred

4 Easy Ways to Boost Patient Referrals

The days of gaining patients from simply being the only friendly neighborhood orthodontist in town are…

Snapchat

Snapchat: Open for Business

Before jumping into Snapchat for your business, you may need a better understanding of what Snapchat…

Networking via word of mouth

The Importance of Word of Mouth Marketing for Orthodontists

Word of mouth (WOM) marketing is extremely effective in terms of spreading awareness of your business…

Community

The Importance of Community Events for Orthodontists

Being an active participant in your community increases your brand awareness as a business, while also…

Orthodontic marketing solutions

Another 5 Must-Haves for an Orthodontic Website

In the last post, you learned the first five must-haves for an orthodontic website in order…

SPOTLIGHT


10th International Orthodontic Congress 2025
October 22, 2025

10th International Orthodontic Congress 2025 Dates: October 22–25, 2025 Location: Rio de Janeiro, Brazil The 10th International Orthodontic Congress (IOC), organized by the World Federation…

Coming Up

AAO 2025 Annual Session | Philadelphia

American Association of Orthodontists (AAO) Annual Session 2025 Dates: April 25–27, 2025 ...