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E3.06 | Using Branded Content to Your Benefit

Melanie Deziel, Co-Founder and VP of Marketing at GroupUps, discusses all things content and how it can be used to promote your practice.

Featured Guest

Melanie Deziel | Co-Founder and VP of Marketing, GroupUps



Whether it’s print or digital, text or video, content is still king. Effectively using content can increase retention and referrals from current patients and convince new patients to join your practice. Knowing where to use it, how to create it, and who it should appeal to is half the battle—the other half is finding time to do it while running a successful practice.

Key Takeaways

  • Use promo code ORTHOTHRIVE to get 50% off a Premium Membership at GroupUps
  • When done right, content is a huge asset to any practice.


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