Summary
Whether it’s print or digital, text or video, content is still king. Effectively using content can increase retention and referrals from current patients and convince new patients to join your practice. Knowing where to use it, how to create it, and who it should appeal to is half the battle—the other half is finding time to do it while running a successful practice.
Key Takeaways
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- When done right, content is a huge asset to any practice.