Each time you kick off a new marketing campaign, there’s a feeling of excitement and anxiety that goes along with it. Will the results be worth the investment? Will you get an onslaught of new appointment bookings? Make the most of your marketing campaigns with proper management. What is Marketing Campaign Management? When it comes to understanding what marketing campaign management is, it’s helpful to discuss what a marketing campaign is. While your orthodontic practice is constantly marketing itself with the aim to gain new patients, marketing campaigns are marketing efforts aimed at promoting something specific, whether you’re offering special ...