Featured
Marketing to Moms is an important part of increasing your patient starts.

Marketing Your Orthodontic Practice to Moms

For pretty much any orthodontic practice, preteens and teenagers will be the bread and butter of your business. Of course, these kids aren’t the ones picking the orthodontist and paying for treatment. Overwhelmingly, moms make up the bulk of the decision-makers when it comes to starting orthodontic treatment. This means your marketing will need to be finely tuned to reach this demographic. Here are some of the most important things to keep in mind when marketing your orthodontic practice to moms. Polish Your Google My Business Page Your Google My Business (GMB) page will be essential for local SEO. Since ...
Read More »
RECENT ARTICLES
Ortho Sales Engine can increase your patient list by conducting competitor analysis for your orthodontic practice
How to Complete a Competitor Analysis for Your Orthodontic Practice
Staying on top of the competition should always be a priority for any small business. As ...
Learn how marketing a new location can lead to success for your orthodontic practice
Marketing a New Location for Your Orthodontic Practice
Look at you go! Your new patient list is on the rise, you’ve established a solid ...
Learn how listening to patient calls can grow your practice and improve your orthodontic marketing
What You Can Learn from Listening to Patient Calls
Any business intending to drum up new customers needs to get used to making phone calls. ...
When done right, orthodontist bios can help patients decide to come to your practice over your competitors.
Creating Orthodontist Bios That Attract and Convert Patients
You could put hours and hours of effort into marketing your orthodontic practice by highlighting your ...
automated email
Put Automated Emails to Work for Your Practice
It’s been said that the best kind of job is one that doesn’t feel like work. ...
CRM
Keeping Your Contacts Organized with a CRM
Effective follow-up communication is an indispensable practice for orthodontic offices. For people to commit to starting ...
creating patient personas from existing patient lists will help your orthodontic marketing
Creating Patient Personas from Existing Patient Lists
When you understand the most important patient personas for your practice, you can make your marketing ...
patient relationship management
Updating Your Patient Relationship Management System
Consistent communication and personalization are key to making your marketing as effective as possible. But any ...
Learn more about the patient personas your practice should be marketing to.
The Top 4 Patient Personas for Orthodontic Practices
One of the first things any marketer needs to consider when trying to grow a business ...
SPOTLIGHT
Greyfinch offers practice management software that benefits your staff and your patients.
Practice Management Software that Benefits the Patient
Practice management software is nothing new. In fact, the majority of orthodontists today use some type of digital system. Being able to track patient appointments, ...
Ortho Sales Engine talks to website chat expert Steffney Loganbill
Connecting with Patients Via Technology to Ease Uncertainty
Here at Ortho Sales Engine, we’ve been looking for innovative ways your ...
using orthobanc makes payments and finances easier for your practice
Spotlight on OrthoBanc®
When you have your own orthodontic practice, you’re always looking for ways ...

Traffic & Conversion Summit 2020
December 15, 2020

The Traffic & Conversion Summit 2020 was scheduled to take place on March 31 – April 2 but will now be taking place on December…