For pretty much any orthodontic practice, preteens and teenagers will be the bread and butter of your business. Of course, these kids aren’t the ones picking the orthodontist and paying for treatment. Overwhelmingly, moms make up the bulk of the decision-makers when it comes to starting orthodontic treatment. This means your marketing will need to be finely tuned to reach this demographic. Here are some of the most important things to keep in mind when marketing your orthodontic practice to moms. Polish Your Google My Business Page Your Google My Business (GMB) page will be essential for local SEO. Since ...Read More » →
Practice management software is nothing new. In fact, the majority of orthodontists today use some type of digital system. Being able to track patient appointments, ...