Orthodontic Marketing Resources, Orthodontic Courses, and Orthodontic Marketing Podcast for Orthodontists and their teams
EPISODES
E3.03 | The Yes-Way to Orthodontic Selling
Laura Cafik-Martin of Cafik Martin Coaching joins us to discuss the art and heart behind successfully selling orthodontic treatment. Featured Guest Laura Cafik-Martin | Owner, ...
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ARTICLES
The Difference Between Internal and External Marketing
The word “marketing” tends to automatically make people think about directing messages and content towards consumers, ...
What Is Database Segmentation?
Small business owners use databases to track information about their customers. As an orthodontist, the information ...
Creating an eShop for Your Practice
Introduction Creating an eShop is often overlooked by most orthodontic practices. Though it may seem like ...
How to Turn More Orthodontic Leads into Starts
Many orthodontists don’t see themselves as a corporation and can forget the tools and habits that ...
Adding a Charity to Your Practice
There are obvious reasons for incorporating a charity into your practice. Whether you want to make ...
Choosing Blog Topics Your Patients Are Searching For
The topics you want to talk about often seem quite different from topics that are most ...
What Is a Landing Page?
A landing page is a measurable way of knowing if your marketing efforts are working and ...
Orthodontic Marketing Fails to Avoid
Marketing your practice may seem like a daunting task. However, if you avoid these orthodontic marketing ...
How to Repurpose Marketing Content for Your Practice
A major reason why most blogs or online presences are left behind is purely due to ...
SPOTLIGHT
WildSmiles: Where the Stars Align
What child or teen wouldn’t want to personalize their braces? Offering ligatures in different colors is one way to allow them to express themselves, but ...
Offering Patients the Online Convenience They Expect
Today’s orthodontic patients, and even the parents of orthodontic patients, are surrounded ...
Rebranding of an Orthodontic Practice Management System
Branding is important to any business, whether it’s an orthodontic practice or ...
BRIUS: An Invisible Orthodontic Option
As an orthodontist, you are always striving to find treatments that make ...
EVENTS
May 20, 2022
The American Association of Orthodontists (AAO) will hold their annual session in Honolulu, Hawaii. Updates and registration information will be posted when available. For…
Coming Up
AGD 2022
This “one-stop-shop” dental conference in Florida covers everything practicing dentists need to ...
DigiMarCon West 2022
DigiMarCon West 2022, the digital marketing conference, will take place at the ...
AAO 2023 Annual Session
The American Association of Orthodontists (AAO) will hold their 2023 Annual Session ...