Branding

Here are some tips on creating a brand for your orthodontic practice.

Creating a Brand for Your Orthodontic Practice

As an orthodontist, you’re focused on creating a great experience for your patients and delivering excellent…

learn how to successfully take over an existing orthodontic practice

How to Successfully Take Over an Existing Orthodontic Practice

Orthodontists wanting to jump into owning their own practice should consider whether they should start from…

Marketing orthodontic services is important, but be sure to tell patients how they will benefit from the services you offer.

Are You Marketing Orthodontic Services or the Results?

Orthodontics is a unique kind of business to be in when it comes to marketing. While…

Learn more about the concept of branding and why it is important to your orthodontic practice.

What is Branding and Why Is It Important for Your Practice?

A lot of companies, both large and small, offer similar products and services. Orthodontics is very…

whether you're casual or professional, it's up to your practice and what your customers expect

Do Your Orthodontic Patients Care What You Wear?

In the era of technology startups, coworking spaces, and the gig economy, standards of professionalism are…

Your decor says a lot about your orthodontic practice

What Your Office Decor Says About Your Orthodontic Practice

Getting braces is a life-changing experience. Most patients are aware of this and will likely have…

pleasant smells in your practice makes patients feel calm and invites them to continue going to your practice

The Importance of Smell in Your Orthodontic Practice

Imagine that you are walking into your dentist’s office. You just opened the door; what comes…

top 6 things patients look for in an orthodontist

Top Six Things Patients Look for in an Orthodontist

Creating effective marketing for your orthodontic practice doesn’t just mean using current marketing trends like social…

Coming Up

PCSO 2023 Annual Session

Embrace the Future of Orthodontics at the 2023 PCSO Annual Session The ...

A Glimpse into the Future of Orthodontics: AAO Winter Conference 2024

A Glimpse into the Future of Orthodontics: AAO Winter Conference 2024 The ...

Explore the Leading Edge of Orthodontics at the 2024 IAO Annual Meeting

The International Association for Orthodontics (IAO) is gearing up for its Annual ...