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E3.03 | The Yes-Way to Orthodontic Selling

Laura Cafik-Martin of Cafik Martin Coaching joins us to discuss the art and heart behind successfully selling orthodontic treatment.

Featured Guest

Laura Cafik-Martin | Owner, Cafik Martin Coaching



In any industry, sales is the life-blood of the business. In this episode, we're discussing orthodontic sales strategies that work with a true sales expert. You will learn why value is more important than price, how the inclusion of emotional narrative can help you increase your starts, and a whole lot more. Don't miss this show!


Key Takeaways

  • Methods to educate, communicate and motivate
  • How approach determines sales results
  • Communicating efficiently to drive value and urgency


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