Advertising

Pay-per-click campaigns

How to Create a Successful Orthodontic Pay-Per-Click Campaign

There once was a time when newspaper was one of the only means to advertise your…

ad impressions and frequency

The Relationship Between Impressions and Frequency

To grow a successful business practice in today’s digital landscape, being able to manage an effective…

Find out which ad is right for your practice, Facebook or Google Ads.

Should You Be Using Facebook or Google Ads for Your Practice?

So, it’s time to invest in ads, but where should you spend your precious advertising budget?…

Media buying may just seem like advertisement buying but it can be more than that.

Media Buying for Your Orthodontic Practice

Media buying is the act of purchasing real estate or inventory where advertisements can be placed.…

Using Online Ads vs Print Ads to Promote Your Orthodontic Practice

In the pursuit of generating new patients for your orthodontic practice, you may decide to create…

Instagram Ads: Everything You Need to Know

By now, you know very well just how important social media is to your marketing strategy…

The Difference Between Boosted Posts and Facebook Ads

The power of social media continues to be an important route of exposure for small businesses,…

Geofencing vs. Geotargeting

Out of all the confusing digital marketing jargon that gets tossed around, the conflation of geofencing…

Coming Up

PCSO 2023 Annual Session

Embrace the Future of Orthodontics at the 2023 PCSO Annual Session The ...

A Glimpse into the Future of Orthodontics: AAO Winter Conference 2024

A Glimpse into the Future of Orthodontics: AAO Winter Conference 2024 The ...

Explore the Leading Edge of Orthodontics at the 2024 IAO Annual Meeting

The International Association for Orthodontics (IAO) is gearing up for its Annual ...