Advertising

Media buying may just seem like advertisement buying but it can be more than that.

Media Buying for Your Orthodontic Practice

Media buying is the act of purchasing real estate or inventory where advertisements can be placed.…

Using Online Ads vs Print Ads to Promote Your Orthodontic Practice

In the pursuit of generating new patients for your orthodontic practice, you may decide to create…

Instagram Ads: Everything You Need to Know

By now, you know very well just how important social media is to your marketing strategy…

The Difference Between Boosted Posts and Facebook Ads

The power of social media continues to be an important route of exposure for small businesses,…

Geofencing vs. Geotargeting

Out of all the confusing digital marketing jargon that gets tossed around, the conflation of geofencing…

ad impressions and frequency

The Relationship Between Impressions and Frequency

To grow a successful business practice in today’s digital landscape, being able to manage an effective…

Pay-per-click campaigns

How to Create a Successful Orthodontic Pay-Per-Click Campaign

There once was a time when newspaper was one of the only means to advertise your…

COMING UP
2020 MSO Annual Session
Treat your team to a weekend in downtown Chicago to focus together ...
SAO Annual Meeting 2020
Join the Southern Association of Orthodontists (SAO) for their 2020 Annual Meeting ...
Orthopreneurs Summit 2020
The 3rd annual Orthopreneurs Summit will bring together orthodontists from around the ...