Advertising
How to Create a Successful Orthodontic Pay-Per-Click Campaign
There once was a time when newspaper was one of the only means to advertise your…
The Relationship Between Impressions and Frequency
To grow a successful business practice in today’s digital landscape, being able to manage an effective…
Should You Be Using Facebook or Google Ads for Your Practice?
So, it’s time to invest in ads, but where should you spend your precious advertising budget?…
Media Buying for Your Orthodontic Practice
Media buying is the act of purchasing real estate or inventory where advertisements can be placed.…
Using Online Ads vs Print Ads to Promote Your Orthodontic Practice
In the pursuit of generating new patients for your orthodontic practice, you may decide to create…
Instagram Ads: Everything You Need to Know
By now, you know very well just how important social media is to your marketing strategy…
The Difference Between Boosted Posts and Facebook Ads
The power of social media continues to be an important route of exposure for small businesses,…
Geofencing vs. Geotargeting
Out of all the confusing digital marketing jargon that gets tossed around, the conflation of geofencing…
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Coming Up
PCSO 2023 Annual Session
Explore the Leading Edge of Orthodontics at the 2024 IAO Annual Meeting
