Orthodontic Marketing

Leveraging SmileDirectClub’s Crisis for Practice Growth

Play Video Uncover practice growth opportunities amidst SmileDirectClub’s reputation crisis. Learn effective strategies to differentiate with…

Why Orthodontists Need a CRM

Play Video Richie Guerzon, co-founder of Ortho Sales Engine, highlights the costly mistake of neglecting a…

cloud 9 software

Planet DDS Announces Acquisition of Cloud 9 Software

Planet DDS, the leading provider of cloud-based dental software, has completed the acquisition of Cloud 9…

7 Ps of Orthodontic Marketing

The 7 Ps of Orthodontic Marketing

If you’ve ever taken a marketing class, you’ve likely heard of the 4 Ps of marketing…

Pay-per-click campaigns

How to Create a Successful Orthodontic Pay-Per-Click Campaign

There once was a time when newspaper was one of the only means to advertise your…

Dental model

Celebrating National Orthodontic Health Month

If there ever was a perfect opportunity to promote your orthodontic practice and draw in more…

ad impressions and frequency

The Relationship Between Impressions and Frequency

To grow a successful business practice in today’s digital landscape, being able to manage an effective…

social media plan

Why You Need a Social Media Plan

In today’s digital environment, it’s important for orthodontic practices to have a strong social media plan.…

marketing to moms

Increase Patients by Marketing to Moms

As an orthodontist, it’s reasonable to assume many of your patients are between the ages of…

Coming Up

PCSO 2023 Annual Session

Conference attendees can expect impactful educational sessions for doctors and their teams, ...