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Leveraging SmileDirectClub’s Crisis for Practice Growth

Uncover practice growth opportunities amidst SmileDirectClub's reputation crisis. Learn effective strategies to differentiate with personalized care, professional supervision, transparency, trust, and long-term oral health benefits.

Featured Presenter

Richie Guerzon | Co-founder, Ortho Sales Engine



In this video, we delve into the recent SmileDirectClub news and explore how you can utilize their reputation crisis to fuel growth for your practice. Following a court ruling against SmileDirectClub's practice of silencing dissatisfied customers through non-disclosure agreements (NDAs), approximately 17,000 people now have the right to openly discuss their negative experiences. Furthermore, SmileDirectClub has been fined $500,000 for violating consumer protection laws, although they did not admit any wrongdoing.

We discuss several effective strategies to leverage SmileDirectClub's reputation crisis to reinforce your brand, attract new patients, and grow your practice. With their shortcomings in the spotlight, your strengths can shine through, positioning you as the trusted and reliable choice within the community.

Key Takeaways

  • Capitalize on SmileDirectClub's crisis
  • Emphasize personalized care and supervision
  • Highlight transparency and build trust
  • Promote long-term oral health benefits
  • Leverage their weaknesses for growth.
  • Stand out with impeccable reputation.



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