EPISODES & LESSONS

The TikTok Ban’s Hidden Lesson: How Email Marketing Can Transform Your Orthodontic Practice

Play Video Richie Guerzon explains why orthodontists can't rely solely on social media for marketing. He highlights the risks of losing access to followers and ...
Watch Now »

ARTICLES

Wildsmiles

WildSmiles: Where the Stars Align

What child or teen wouldn’t want to personalize their braces? Offering ligatures in different colors is…

Database segmentation, do you know what it is?

What Is Database Segmentation?

Small business owners use databases to track information about their customers. As an orthodontist, the information…

creating an eshop

Creating an eShop for Your Practice

Introduction Creating an eShop is often overlooked by most orthodontic practices. Though it may seem like…

orthodontic leads

How to Turn More Orthodontic Leads into Starts

Many orthodontists don’t see themselves as a corporation and can forget the tools and habits that…

adding charity to your practice

Adding a Charity to Your Practice

There are obvious reasons for incorporating a charity into your practice. Whether you want to make…

choosing blog topics

Choosing Blog Topics Your Patients Are Searching For

The topics you want to talk about often seem quite different from topics that are most…

landing page

What Is a Landing Page?

A landing page is a measurable way of knowing if your marketing efforts are working and…

orthodontic marketing fails

Orthodontic Marketing Fails to Avoid

Marketing your practice may seem like a daunting task. However, if you avoid these orthodontic marketing…

marketing content

How to Repurpose Marketing Content for Your Practice

A major reason why most blogs or online presences are left behind is purely due to…

apple maps for orthodontist

Does Your Practice Look Positive on Apple Maps?

Have you ever gone on Apple Maps to scroll around looking for potential parks or restaurants…

SPOTLIGHT


10th International Orthodontic Congress 2025
October 22, 2025

10th International Orthodontic Congress 2025 Dates: October 22–25, 2025 Location: Rio de Janeiro, Brazil The 10th International Orthodontic Congress (IOC), organized by the World Federation…

Coming Up

AAO 2025 Annual Session | Philadelphia

American Association of Orthodontists (AAO) Annual Session 2025 Dates: April 25–27, 2025 ...