EPISODES & LESSONS

The TikTok Ban’s Hidden Lesson: How Email Marketing Can Transform Your Orthodontic Practice

Play Video Richie Guerzon explains why orthodontists can't rely solely on social media for marketing. He highlights the risks of losing access to followers and ...
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ARTICLES

SEO or Orthodontists

Orthodontic SEO: Top Strategies for Success

In the highly competitive world of orthodontics, having a strong online presence is crucial for attracting…

7 Ps of Orthodontic Marketing

The 7 Ps of Orthodontic Marketing

If you’ve ever taken a marketing class, you’ve likely heard of the 4 Ps of marketing…

Pay-per-click campaigns

How to Create a Successful Orthodontic Pay-Per-Click Campaign

There once was a time when newspaper was one of the only means to advertise your…

social media plan

Why You Need a Social Media Plan

In today’s digital environment, it’s important for orthodontic practices to have a strong social media plan.…

marketing to moms

Increase Patients by Marketing to Moms

As an orthodontist, it’s reasonable to assume many of your patients are between the ages of…

social media

14 Fun Things for Orthodontists to Share on Social Media

Orthodontic Social Media: 14 Fun Ideas to Engage Patients Since the social media phenomenon first trickled…

A Dentist & Orthodontist together

Create Powerful Partnerships with Dentists

Strong relationships between dentists and orthodontists are not only beneficial to their practices; when the two…

Blogger

20 Things Orthodontists Should Blog About

You know blogging is an integral part of marketing your orthodontic practice, which is why you…

get new patients

12 Orthodontic Marketing Tips to Get New Patients

You already know how to keep your patients happy by delivering the best in orthodontic care.…

The actions of social media.

7 Social Media Must-Haves for Your Orthodontic Practice

When it comes to choosing an orthodontist, people don’t necessarily rely on credentials alone – they…

SPOTLIGHT


10th International Orthodontic Congress 2025
October 22, 2025

10th International Orthodontic Congress 2025 Dates: October 22–25, 2025 Location: Rio de Janeiro, Brazil The 10th International Orthodontic Congress (IOC), organized by the World Federation…

Coming Up

AAO 2025 Annual Session | Philadelphia

American Association of Orthodontists (AAO) Annual Session 2025 Dates: April 25–27, 2025 ...