E1.23 | Understanding Analytics: What Are Your Orthodontic Marketing Metrics Telling You?

In this presentation, Richie Guerzon, co-founder and Marketing Technology Director of Ortho Sales Engine, uses our Return On Investment Calculator to explain which metrics matter and how to use those to determine if your current marketing plan is paying off or costing you dearly.

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Richie Guerzon | Co-founder, Ortho Sales Engine

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What you measure gets managed. Understanding your metrics is a vital part of managing your practice and ensuring you're reaching your goals in a timely fashion. Metrics can hold your team and contractors accountable, show you when things are going right or wrong, and help you reach your goals faster. It's important to understand which analytics matter to your practice, where to get that data, and how to use it in a way that's easy to understand and tells the story you need to know about.

Tracking your practice analytics doesn't have to be hard. In fact, it can be fun, especially when things are going well. It can also be your best friend when things are going badly, and you need to understand what needs to be changed to correct your course. Analytics ensure you have your hand on the pulse of the practice, and that you're moving in the right direction.

Key Takeaways
  • A good logo is critical
  • Find out if your website serves you
  • There are multiple conversion actions that matter
  • Use Google Analytics
  • Set up goals on Google Ads and Analytics
  • Decide on KPIs that matter to you
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