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E2.20 | Defining Your Dream Patients

Richie Guerzon, co-founder of Ortho Sales Engine, explains the need to clearly define the types of patients you want to attract and walks you through the creation of a well-crafted buyer persona.

Featured Guest

Richie Guerzon | Co-Founder, Ortho Sales Engine



When marketing your practice, it’s important to have a "dream patient" in mind. But how do you figure out just who that is alienating potential patients that might fall outside your defined target audience? We'll show you the process for digging beneath the surface to find the essence of who your dream client is.

Key Takeaways

  • How to create a buyer persona
  • Identify and address pain points
  • 3 desires all people have


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