E1.18 | Determining Marketing ROI for an Orthodontic Practice

In this presentation, Richie Guerzon, co-founder of Ortho Sales Engine and Marketing Technology Director, uses our Return On Investment Calculator to explain which metrics matter and how to use those to determine if your current marketing plan is paying off or costing you dearly.

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Richie Guerzon | Co-founder, Ortho Sales Engine

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Marketing is an investment, and like any investment, it should have a return. When you spend marketing dollars, you should be getting more new patients. Understanding how to measure that return and determine whether or not your marketing tactics are paying off is crucial to growing your practice quickly and effectively. Wasting time and money on marketing that’s not giving you a return can take your practice backwards, hurt your brand, and turn you against all marketing efforts.

Keeping track of your return on investment will hold your marketing team accountable and help you steer the ship to ensure your goals are being met. It will also help you determine whether you need to get a new marketing team, try new tactics, or put more time and energy into tactics that are giving you a good return.

Key Takeaways
  • Understand the marketing funnel
  • A strong brand matters
  • Attract and drive visitors to your site
  • Convert leads to appointments
  • Improve, attract, convert, start, satisfy
  • Use the ROI Calculator
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