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E1.02 | Orthodontic SEO 101: A Guide to SEO Fundamentals

Richie Guerzon, co-founder of Ortho Sales Engine, walks you through some SEO basics, including how to determine which keywords to use, effectively using keywords and avoiding keyword stuffing on your website, blogging regularly to increase SEO, backlinks and internal links, and local directories and SEO.

Featured Presenter

Richie Guerzon | Co-founder, Ortho Sales Engine



Search engine optimization (SEO) is an ever-changing discipline. Despite how often it changes, there are still quite a few fundamental SEO tasks every orthodontic practice should do. It's like playing a game that could potentially make you millions if done right, and cost you millions if done wrong. SEO does not have to be hard, it just needs to be done in a consistent and organized way. Learning the fundamentals of search engine optimization will give you the power to attract more visitors to your website who are looking for the services you provide.

Good SEO can help you save thousands on online advertising and make your practice more valuable to your patients and prospects as well. It's a long-term strategy that pays dividends for many years after you put in the work.

Key Takeaways

  • Ubersuggest and for SEO research
  • Get into your customers head
  • Always consider intent
  • Use long-tail keywords
  • Don't overuse keywords
  • Write for people, not search engines
  • Write blogs
  • Use internal linking and backlinks

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