Orthodontic Marketing
Using Multi-Channel Marketing for Your Practice
In today’s world, consumers are exposed to an ever-increasing volume of content. Between traditional mediums of…
How to Create an Effective Homepage
You’re striking all the right chords with your audience on social media, getting clicks on your…
How to Increase Google’s E-A-T Rating for Your Orthodontic Website
Far too often, content editors focus their SEO efforts on linking anything and everything combined with…
The Difference Between Boosted Posts and Facebook Ads
The power of social media continues to be an important route of exposure for small businesses,…
Using Vehicle Graphics to Promote Your Orthodontic Practice
With so much focus on SEO strategies, chat bots, and social media posts, it can be…
Geofencing vs. Geotargeting
Out of all the confusing digital marketing jargon that gets tossed around, the conflation of geofencing…
8 Orthodontic Marketing Strategies You Need to Be Using
Your new patients are out there, and you’re going to bring them in! Every orthodontic practice…
How to Recession-Proof Your Orthodontic Practice
The bulls and bears will continue to duke it out as long as the stock market…
Getting the Most out of Your Non-Patient Emails
Getting potential patients to sign up for your email list is a feat to be proud…
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Coming Up
PCSO 2023 Annual Session
Explore the Leading Edge of Orthodontics at the 2024 IAO Annual Meeting
