Why Is Social Media Important for Orthodontists?
If you want to effectively market a business in the 21st century, you have to pay attention to social media. According to HubSpot, 72% of adults use Facebook, with 70% of them logging on daily and 43% of them logging on several times in one day.
These numbers are huge, and if you want to make an impact in your local orthodontic market, you have to engage with your clients and potential clients online.
Increase Your Brand Exposure
Social media is a big part of content marketing. Along with blogs, social media platforms provide content that people are looking for online. Using services like Facebook and Twitter allow you to create a digital presence that establishes your brand.
Every post you make increases your visibility. And increased visibility can lead to more prospective clients who are interested in your services. Think of social media networks as sites that supplement your main website and give you increased exposure.
This provides more chances for someone to find you. The more you post, the more likely it is for you to gain followers who could easily be turned into patients.
Advertise to New Leads
Posting creative and informative content is great, but it’s not necessarily always enough to convince someone to schedule an appointment.
Social media is a one of the best places to advertise to your followers and even promote new products and services. This can be anything from a short tweet about a braces sale to an Instagram post showing before and after photos. Be sure to share appealing advertising to get users’ attention.
Platforms like Facebook, Instagram, and LinkedIn all have programs that allow you to post targeted ads for your business. Your practice could be one of those many advertisements lining the side of the screen on Facebook. Anything you can do to get people to notice you is great for your practice.
Read our blog about Patient Personas and how they can help target your ads.
Connect with Clients
The main goal of social media is to interact with others online, and it’s no different with businesses. You have a great opportunity to start conversations with your clients through these social websites. This kind of interaction creates a rapport and starts a personal relationship many are looking for in an orthodontist.
Not only are you able to see how your patients react to you online, you are also able to use these platforms to take customer service to the next level. Establishing positive relationships creates happy followers who can refer you to their friends, leave stellar online reviews, and increase your positive online reputation. In the world of inbound marketing, everything works together for your benefit, so don’t forget social media can do much more than just entertain and inform.
The most popular sites for businesses are Facebook, Instagram, Twitter, and LinkedIn. These main four are a great place to start if you don’t have any social media for your practice. And if you do, keep beefing it up!
Contact OrthoSalesEngine today to learn more about how we can implement the best social media strategies to keep your followers engaged.
Ortho Sales Engine specializes in marketing solutions for orthodontists, combines more than 20 in-house services to create customized, repeatable marketing systems, and serves as a trusted partner to doctors and their teams. To learn more or schedule a free consultation, visit orthosalesengine.com.
