E1.34 | Why Every Practice Needs PR

Barry Waldman, owner of Big Fly Communications and longtime adjunct professor of communication at the College of Charleston, discusses all things public relations and how it can benefit your practice.

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Barry Waldman | Owner, Big Fly Communications

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You can’t even spell practice without “PR.”

Public relations (PR) is one of the most cost effective means of promoting a small business, including orthodontic practices. But it often goes unused, passed over for its more visible, more expensive counterparts - marketing and advertising.

Discover how you can use PR in your practice increase brand awareness, connect you more to your community, and ultimately add more patients to your list.

Key Takeaways
  • Why PR shouldn't be overlooked
  • PR tips and best practices to start a campaign
  • How PR and SEO are related
  • The best social media platforms to use
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