E2.04 | The Power of Business Intelligence

Suzanne Wilson, Chief Marketing Officer of Gaidge, talks about business intelligence and the importance of streamlining the process of measuring, monitoring, and analyzing your practice performance data.

Featured guest

Suzanne Wilson | Chief Marketing Officer, Gaidge


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The current digital age has transformed the way that things work across the board. But there is perhaps nowhere that it has made more of a difference than in the world of business - including orthodontics. Data allows us to know more about our patients and practices than ever before. Of course, that’s if you know how to interpret what you’re looking at.

Key Takeaways
  • The importance of business intelligence
  • The benefits of Gaidge and how it helps practices run more efficiently
  • Why measuring practice performance data is critical
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