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E1.01 | Success by Touchpoints: New Patient Acquisition Step by Step

Richie Guerzon, co-founder of Ortho Sales Engine, talks about marketing touchpoints and how important it is to connect with potential patients in several different ways throughout the buyer’s journey.

Featured Presenter

Richie Guerzon | Co-founder, Ortho Sales Engine



Potential patients are interacting with your brand every day. Many of these interactions can be described as touchpoints, the moment when a person and your brand connect. Knowing what these touchpoints are and managing them is crucially important to an effective marketing campaign. Touchpoints can make a customer love you, hate you, or anything in between. They can occur on your website, in your office, on social media, or even in your local grocery store.

Understanding which touchpoints matter and making sure those moments are as positive as possible will make a difference in the bottom line of your practice. All it requires is a little organization and planning to enhance your brand, tell your story, and grow your practice.

Key Takeaways

  • Know what your touchpoints are
  • Understand your differentiators
  • Use personalized retargeting to connect
  • Understand your buyer's personas
  • Understand your buyer's journey
  • Be authentic and personal


  • Coming Soon!

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