Article Archive

Youtube, it's important for orthodontists

Incorporating YouTube Into Your Orthodontic Marketing Strategy

Starting a Youtube channel may not be your first instinct when it comes to using the…

Appreciation events for orthodontic patients

Hosting Appreciation Events for Your Orthodontic Patients

There’s nothing more rewarding than seeing your patients’ faces when they get their braces off and…

Boastful Marketing company

Beware of Boastful Marketing Companies

In any industry, there can be a lot of competition, and if you’re not familiar with…

Digital marketing for orthodontists

Applying the Rule of 7 to Your Orthodontic Practice

While the nuances of marketing strategies seem to be changing faster than ever in a rapidly…

Social media followers

How Fake Social Media Followers Can Hurt Your Practice

We live in a time when social media is king. Virtually every business is present on…

Patient starting her treatment the same day.

How to Achieve Same-Day Orthodontic Starts

Most patients believe that the process of getting braces on is a long one; however, there…

Millennials your orthodontic market

Marketing Your Orthodontic Practice to Millennials

When promoting your orthodontic practice, the most fundamental factor to keep in mind is your audience.…

Staff delighting a patient

Continue to Delight Your Patients After Treatment

Even though a patient may be done with braces, you can still stay relevant to them…

Working at a desk

What Is Google My Business?

When you run a small business, free opportunities for marketing are incredibly valuable. One of the…

Coming Up

PCSO 2023 Annual Session

Embrace the Future of Orthodontics at the 2023 PCSO Annual Session The ...

Explore the Leading Edge of Orthodontics at the 2024 IAO Annual Meeting

The International Association for Orthodontics (IAO) is gearing up for its Annual ...

AAO 2024 Annual Session | New Orleans

Welcome to the AAO Annual Session 2024 – The Premier Orthodontic Event ...