EPISODES & LESSONS

The TikTok Ban’s Hidden Lesson: How Email Marketing Can Transform Your Orthodontic Practice

Play Video Richie Guerzon explains why orthodontists can't rely solely on social media for marketing. He highlights the risks of losing access to followers and ...
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ARTICLES

Here are the best ways to respond to bad patient reviews.

How to Respond to a Bad Patient Review

You can’t please everyone, but your orthodontic office should always make every effort to address any…

Learn more about the essential videos for your orthodontic practice.

Must-Have Videos for Your Orthodontic Website

Far too often, orthodontic practices have websites that feel distant, intangible, and impersonal. But adding video…

By carefully thinking through where to focus your media-buying efforts, you can see some serious return on your investment.

Media Buying Consideration for Orthodontics

With so much emphasis on marketing in the digital space, it can be easy to forget…

Here are some tips on creating a brand for your orthodontic practice.

Creating a Brand for Your Orthodontic Practice

As an orthodontist, you’re focused on creating a great experience for your patients and delivering excellent…

Find out which ad is right for your practice, Facebook or Google Ads.

Should You Be Using Facebook or Google Ads for Your Practice?

So, it’s time to invest in ads, but where should you spend your precious advertising budget?…

Here is why it is so important for your orthodontic practice to stand out on social media.

Make Your Orthodontic Practice Stand out on Social Media

Finding success on social media is one of the main pillars of any company’s modern-day marketing…

Learn more about the browser-based practice management system, Cloud 9 Software.

Rebranding of an Orthodontic Practice Management System

Branding is important to any business, whether it’s an orthodontic practice or a software company. It…

Here's how you can boost your patient loyalty at your orthodontic practice.

How to Increase Patient Loyalty at Your Practice

Generating the best possible ROI for your orthodontic practice doesn’t always happen by gaining new patients.…

Should your orthodontic practice be on TikTok? Find out how this new social media network might help or hurt your practice.

Should Your Orthodontic Practice Be on TikTok?

Gaining and nurturing a solid social media following has become one of the pillars of modern-day…

Read more about the mistakes you shouldn't make on your orthodontic website.

Don’t Make These 5 Mistakes On Your Orthodontic Website

Creating a competitive website for your orthodontic practice isn’t always easy. Beyond keeping up with the…

SPOTLIGHT


10th International Orthodontic Congress 2025
October 22, 2025

10th International Orthodontic Congress 2025 Dates: October 22–25, 2025 Location: Rio de Janeiro, Brazil The 10th International Orthodontic Congress (IOC), organized by the World Federation…

Coming Up

AAO 2025 Annual Session | Philadelphia

American Association of Orthodontists (AAO) Annual Session 2025 Dates: April 25–27, 2025 ...