Hosting Appreciation Events for Your Orthodontic Patients
There’s nothing more rewarding than seeing your patients’ faces when they get their braces off and realize they have a perfect smile. There’s also nothing more rewarding than hearing them tell their friends about how wonderful your practice is and inviting them to schedule a consultation with you. Taking care of your patients is your number one goal, because if it weren’t for your patients, your practice wouldn’t be in existence. That’s why hosting appreciation events for your orthodontic patients is a great way to show them how important they are while building a successful practice. Keep the following in mind when planning your next appreciation event.
Appreciating Your Patients Impacts Your Practice
It’s important to show your patients they’re not just another number in the system. Show them how much you care about them and their success by hosting an appreciation event in their honor. It’s all about your patients and their outcomes, so be sure they know you’re proud of them. Patients who are pleased with their treatment and your expertise are more likely to refer you to their friends.
Word of mouth is a strong way to attract new patients to your practice, and your current patients are the best cheerleaders. Reward them for their hard work and their help with growing your practice by hosting a fun event for them. In hosting an event, you’re setting yourself apart from the competition and putting your practice at the forefront of your patients’ minds.
Planning Your Event
There are many ways to show you care about your patients, and hosting an event gives them the chance to get together and show off their progress. Fun ideas for your appreciation event include:
- Breakfast or after-work social at your office
- Meet and greet at a local restaurant
- Picnic in the park
Find some way to invite your patients to get together in a fun and inviting environment. Many restaurants have private rooms and offer event services and many parks have pavilions where you can set up your event. You have options when it comes to getting your patients out and about in your community while advertising your practice.
Key Aspects to Remember
When planning your patient appreciation event, be sure to make them feel special. Send an invitation addressed specifically to them. Avoid writing “Dear patient” and instead address them by their first name to let them know that you’ve taken the extra time to make this event special for them. Also, be sure to serve refreshments at your event, but be careful about what foods and beverages that you serve. Remember, some of your attendees will still have their braces on, so be sure to serve refreshments that won’t damage their braces.
It’s also a good idea to invite current and past patients and leave the option open for them to bring along a friend who may be interested in beginning orthodontic treatment. It’s a good way to stay in front of past patients and bring a new audience into the mix as well. In the end, remember to make it special for your patients. You may even want to offer a raffle or drawing for those in attendance. Also, be sure to schedule your event at a convenient time. Keep in mind, many of your patients may be at work or school between the hours of 9:00 AM and 5:00 PM, so you may want to stick to off hours or weekends.
Your Orthodontic Patients
Your patients allow you to do what you do and continue to grow your practice to new levels. Take care of them and they will take care of you. Be sure to welcome newcomers with open arms and be present to answer questions and provide helpful tips. Patients want to know you’re on their side when it comes to treatment. Host an appreciation event that will make them proud to call you their orthodontist.
For more information about growing your orthodontic practice, please visit Ortho Sales Engine or call (843) 561-9617.