BRIUS: An Invisible Orthodontic Option
As an orthodontist, you are always striving to find treatments that make sense for both your patients and your practice. BRIUS is a relatively new treatment option for patients who don’t want their treatment to be obvious or take a long time.
The BRIUS Story
Dr. Mehdi Peikar, the inventor of BRIUS, is an orthodontist from Iran. Upon arriving in the U.S., he received a master’s degree in Condensed Matter and Quantum Mechanics from the University of Illinois and a PhD in Biomechanics and Biophysics from Johns Hopkins School of Medicine. He completed his orthodontic residency at UCLA.
“I had an instructor who hated his smile, but he hated the long treatment traditional braces require even more,” says Dr. Peikar. “I decided there had to be a better way to straighten teeth.”
Dr. Peikar founded BRIUS in 2017, and hundreds of successful treatments have been completed since he received FDA approval.
The BRIUS Process
The BRIUS appliance is comprised of a rigid bar with a set of flexible arms. Each of these arms is customized for the movement of one specific tooth. The bar is placed lingually, with one arm situated behind each tooth. Instead of moving the teeth all at once, each tooth is moved independently, which eliminates round-tripping and makes treatment more efficient. One appliance fixes the majority of moderate cases.
BRIUS vs Lingual Braces or Aligners
Traditional lingual braces can be a challenging treatment, mainly due to the inaccessibility of the lingual side of the teeth for adjustments. Although BRIUS is placed on the lingual side, no adjustments are needed, so they provide the aesthetics of lingual orthodontics without the difficulties of traditional lingual braces. And unlike removable aligners, BRIUS is always in and always active, so compliance is guaranteed.
Another difference is BRIUS moves teeth independently and simultaneously, which results in significantly shorter treatment times. In clinical studies, overall treatment time was reduced up to 55%.
The Benefits of Offering BRIUS to Patients
BRIUS reduces chair time by reducing both the number of visits and the time spent on patients per visit. There is often no adjustment required during the treatment, and many patients have been treated successfully in just three visits. Some orthodontists still prefer to have more regular visits, but because no adjustments are needed, these appointments are usually brief and are limited to checking the progress of the case. This reduction in visits has been valuable to our orthodontists, especially during the pandemic, with the uncertainty about government lockdowns and patients’ reluctance to come to the clinic.
Patients often find the treatment to be more comfortable and more convenient than braces or aligners. No adjustments means no discomfort after appointments, and the lack of wires makes brushing and flossing easy. There are no appliances to remove and put in a safe place before eating. And the reduction in treatment time and appointments are obvious positives.
Providing different treatment options than your competitors is a great way to differentiate your practice, especially if they are appealing to your patients and can potentially save you time that you can devote to improving even more smiles.
For more information on BRIUS, visit www.brius.com.