Posts by Richard
The Difference Between Internal and External Marketing
The word “marketing” tends to automatically make people think about directing messages and content towards consumers, but this is just one half of the equation. As an orthodontic practice, you will also need to market to your staff. However, the ways in which you market your practice to your team will look quite a bit…
Read MoreWhy Orthodontists Need a CRM
Play Video Why Orthodontists Need a CRM Richie Guerzon, co-founder of Ortho Sales Engine, highlights the costly mistake of neglecting a CRM system. He emphasizes lead management, nurturing, automation, segmentation, data security, and analytics as vital components for successful digital marketing campaigns. Featured Presenter Richie Guerzon | Co-founder, Ortho Sales Engine Website NewPatients365.com << Return…
Read MoreE3.07 | The Future of Virtual Consultation
Play Video E3.07 | The Future of Virtual Consultation Greg Pellegrom, Co-Founder and CEO of SmileSnap, returns to discuss how virtual consultation has changed since the boom of 2020 and how virtual can still serve as an important component of a successful patient acquisition process. Featured Guest Greg Pellegrom | Co-Founder and CEO of SmileSnap…
Read MorePlanet DDS Announces Acquisition of Cloud 9 Software
Planet DDS, the leading provider of cloud-based dental software, has completed the acquisition of Cloud 9 Software from Accel-KKR, an investment firm focused on software and tech-enabled businesses. The acquisition of Cloud 9 allows Planet DDS to continue its strong growth path as a multi-specialty dental software platform while adding the strength and experience of…
Read MoreThe 7 Ps of Orthodontic Marketing
If you’ve ever taken a marketing class, you’ve likely heard of the 4 Ps of marketing – product, price, promotion and place. In recent years, these building blocks have been expanded to add packaging, positioning and people into the mix. As patients and their needs change rapidly, you must continuously revisit these seven Ps to…
Read MoreHow to Create a Successful Orthodontic Pay-Per-Click Campaign
There once was a time when newspaper was one of the only means to advertise your business. Although this was a way to get your orthodontic practice in front of many people, they weren’t always the right people. You’re constantly working on improving your orthodontic marketing, which is why finding the right advertising method is…
Read MoreCelebrating National Orthodontic Health Month
If there ever was a perfect opportunity to promote your orthodontic practice and draw in more business, it’s National Orthodontic Health Month. The American Association of Orthodontists (AAO) has declared the month of October a time to focus on raising awareness of the importance of orthodontic health. As an orthodontist trying to grow your business,…
Read MoreThe Relationship Between Impressions and Frequency
To grow a successful business practice in today’s digital landscape, being able to manage an effective online advertising strategy is critical. However, to ensure your business sees a positive return on investment, it’s important to know how to optimize your campaigns for the best chance of success. During the lifecycle of an advertising campaign, there…
Read MoreWhy You Need a Social Media Plan
In today’s digital environment, it’s important for orthodontic practices to have a strong social media plan. According to the Datareportal Digital 2022 Social Media Report, more people than ever use social media. Over half the world’s population (59%) uses social media, which equates to 4.70 billion people, and in the past 12 months, 227 million…
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