Posts by Richard
E4.03 | How Samira Rami Built Mirabay Orthodontics with Vision and Leadership
E4.02 | How Lacy Turns Dental CE into Dream Italian Getaways
E4.01 | How DIBS AI is Revolutionizing Indirect Bonding
Play Video TweetShareSharePin E4.01 | How DIBS AI is Revolutionizing Indirect Bonding Melanie Deziel, Co-Founder and VP of Marketing at GroupUps, discusses all things content and how it can be used to promote your practice. Featured Guest Melanie Deziel | Co-Founder and VP of Marketing, GroupUps Website GroupUps.com << Return to Guide Summary Whether it’s…
Read MoreWhy Email Marketing Will Beat Social Media for Orthodontists in 2025
Key Takeaways Email marketing, in 2025, gives orthodontists an exceptional advantage. It’s key for delivering personalized and timely communication that cultivates deeper connections with patients and drives engagement further. With email, you have more control over messaging than with social media, ensuring that branding is consistent with all communications and no medical advertising no-nos slip…
Read MoreContinue Your Orthodontic Education – in Italy! (Updated for 2025)
Dental CE Trips with Go Italianissimo Earn ADA-CERP-accredited Continuing Education credits while exploring Italy’s most iconic destinations. Designed for dentists, orthodontists, and dental hygienists, these trips seamlessly blend professional growth with cultural immersion. Why Choose Go Italianissimo for Dental CE? Go Italianissimo offers tailor-made Dental CE trips that provide an unforgettable Italian experience while fulfilling…
Read MoreThe TikTok Ban’s Hidden Lesson: How Email Marketing Can Transform Your Orthodontic Practice
Play Video The TikTok Ban’s Hidden Lesson: How Email Marketing Can Transform Your Orthodontic Practice Richie Guerzon explains why orthodontists can’t rely solely on social media for marketing. He highlights the risks of losing access to followers and emphasizes the power of email marketing. Learn how to build an email list, nurture leads, and create…
Read MoreHow to Maximize Your Dental Marketing Potential in 2025
Key Takeaways With consumer expectations and behaviors constantly shifting, dental practices must make the most of their dental marketing in 2025 and beyond. A consistent online presence and integrated branding is key to attracting and keeping patients. Creating a well-rounded marketing plan involves setting measurable goals, analyzing current strategies, and aligning efforts with business objectives…
Read More17 Fun Things for Orthodontists to Share on Social Media in 2024
Orthodontic Social Media: 17 Fun Ideas to Engage Patients With the digital landscape constantly evolving, social media platforms have become ubiquitous in our daily lives. As per data from Demand Sage, there are now 4.9 billion social media users globally, which translates to 60.49% of the global population. This number is projected to escalate to…
Read MoreOrthodontic SEO: Top Strategies for Success
In the highly competitive world of orthodontics, having a strong online presence is crucial for attracting new patients and growing your practice. Understanding the importance of search engine optimization (SEO) is essential in achieving this goal. By effectively implementing SEO strategies, orthodontists can improve their website’s visibility on search engines and increase their chances of…
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