ALL Articles
WildSmiles: Where the Stars Align
What child or teen wouldn’t want to personalize their braces? Offering ligatures in different colors is…
What Is Database Segmentation?
Small business owners use databases to track information about their customers. As an orthodontist, the information…
Creating an eShop for Your Practice
Introduction Creating an eShop is often overlooked by most orthodontic practices. Though it may seem like…
How to Turn More Orthodontic Leads into Starts
Many orthodontists don’t see themselves as a corporation and can forget the tools and habits that…
Adding a Charity to Your Practice
There are obvious reasons for incorporating a charity into your practice. Whether you want to make…
Choosing Blog Topics Your Patients Are Searching For
The topics you want to talk about often seem quite different from topics that are most…
What Is a Landing Page?
A landing page is a measurable way of knowing if your marketing efforts are working and…
Orthodontic Marketing Fails to Avoid
Marketing your practice may seem like a daunting task. However, if you avoid these orthodontic marketing…
How to Repurpose Marketing Content for Your Practice
A major reason why most blogs or online presences are left behind is purely due to…
Coming Up!
PCSO 2023 Annual Session
Explore the Leading Edge of Orthodontics at the 2024 IAO Annual Meeting
