Ortho Sales Engine talks about marketing during a crisis to help keep your practice profitable.

5 Tips for Marketing Your Practice During a Crisis

During stressful times, it is important to not lose sight of what you are doing for your practice, while also making sure your patients feel at ease and respected. Marketing during a crisis can be tricky to navigate because there are lots of different factors that your practice needs to be looking at that surround the issue at hand. There are many different ways to take action as a practice during a crisis, but you need to be sure that you are taking everything happening around you into consideration. Here are a few tips to help you navigate dilemmas while marketing your practice:

1. Empathize with Your Patients

You should always be looking for ways to market effectively with the predicament in mind, while also showing a positive attitude without sounding ignorant. Empathizing with your patients will help them to feel heard, making them feel more at ease.

2. Do Not Capitalize off the Crisis

This is extremely important because it could potentially put your practice at risk if you are capitalizing off of the situation. By acting ethical and rationally, you are putting yourself in a good position to be helpful to your patients and your team.

3. Make Sure Your Patients Feel Important and Heard

By showing your patients that you care about their needs, and that you are able to fulfill them, you are creating a better relationship with them. Keeping in touch with your patients shows you are dedicated to helping most of the problems that you are able to during a crisis. Going online is a great way to stay connected with everyone, and allows there to be a steady flow of communication.

4. Get Creative and Post with a Purpose

By posting on social media accounts or on your web page, you are showing you are there for your patients during critical times. Allowing the patients to see that you are with them throughout a tough time helps them to feel that they are not alone. Make sure that you are being respectful, and take every opportunity to make sure you do not send out a tone deaf message.

5. Adjust Your Marketing Strategies and Campaigns

By adjusting your marketing campaigns, you are making sure your content is relevant to the situation at hand. You may have to push back some campaigns and start some new ones, and that is okay. Centering your marketing around new ideas that are relevant to helping your patients is the best thing to do so that they feel prioritized and heard.

 

By taking these five tips into consideration during a crisis, your practice will be able to better serve the public, your current patients, and your own team. A predicament at hand can cause anxiety and upset from your patients, so be sure to let them know you are there for them every step of the way while getting through tough times. Try out these tips listed above so you can make your clients feel more comfortable and at ease, while also taking care of your team!