E1.28 | 10 Changes You Should Make to Your Marketing Immediately

Richie Guerzon & Rich Carnahan, co-founders of Ortho Sales Engine discuss the key takeaways from the last 29 episodes and identify the 10 most important changes you should make to your practice marketing immediately. Take notes.

Featured guest

Rich Carnahan | Co-founder, Ortho Sales Engine


Marketing any business can be overwhelming, especially for doctors who run their own practices and treat patients. There are so many ways to get the word out, from traditional print, TV, and radio ads to social media, email marketing, and online advertising. Trying to decide what to do first or what will benefit a practice most can seem impossible and lead to not doing any marketing at all. 

Having a complete marketing plan is the best way to reach prospects and turn them into patients, but it isn’t always realistic. Starting with the most important parts of a marketing strategy is a good way to begin promoting your practice, and the rest can be added later.

Key Takeaways
  • Decide who you are and who your patients are
  • Free marketing changes to make now
  • The importance of strong content
  • How to determine your key differentiators
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