Marketing any business can be overwhelming, especially for doctors who run their own practices and treat patients. There are so many ways to get the word out, from traditional print, TV, and radio ads to social media, email marketing, and online advertising. Trying to decide what to do first or what will benefit a practice most can seem impossible and lead to not doing any marketing at all.
Having a complete marketing plan is the best way to reach prospects and turn them into patients, but it isn’t always realistic. Starting with the most important parts of a marketing strategy is a good way to begin promoting your practice, and the rest can be added later.
- Decide who you are and who your patients are
- Free marketing changes to make now
- The importance of strong content
- How to determine your key differentiators
Note: A few of the resources above may be affiliate links from which we earn a commission (at no extra cost to you) if you use that link to make a purchase.